Recently, GRGBanking has won the bid for the Postal Savings Bank of China Shaanxi Branch (Shaanxi PSBC), offering holistic solutions for branch transformation projects in all the branches of Shaanxi PSBC. GRGBanking helps Shaanxi PSBC construct an information publishing system to promote branch digitalization and intelligence.
At present, accelerating digital transformation has become common sense for banks. The major banks are carrying out lobby services and upgrading intelligent terminals for business transactions to improve service quality and increase efficiency. At the same time, major banks are also gradually paying attention to the empowering ability of interactive marketing terminals in customer experience, smart marketing, and branch branding, promoting the application of successful cases. The project won by GRGBanking includes interactive marketing terminals of various categories, such as advertising screens, advertising machines, LED screens, and transparent screens, integrated with the supporting platform – Information Publishing System.
Shaanxi PSBC has cooperated with GRGBanking to create a smart marketing solution that helps unleash the comprehensive efficiency of PSBC branches. With the flexible and customized deployment of interactive marketing terminals which perfectly matches the interior design, branches can break through time and space to achieve full-range coverage of marketing touch point, promoting high-efficiency precise marketing. By promoting paperless and visualized business, branches can realize real-time updating and unified management of promotional information and cut down materials input and space occupation, which can further reduce costs and increase efficiency. Bank branches can create a sense of hospitality and technology to deliver an interactive, technological and immersive customer experience and promote a modern and unified new image for PSBC.
Holistic Smart Branch Solution
GRGBanking's smart marketing solution uses "display + interaction" to display the information of branches' main businesses. The solution presents intuitive and attractive information that can combine with the digital marketing and operation platform to create a comprehensive and immersive branch financial scenario. The smart marketing solution is the important carrier of GRGBanking's smart branch solution in branding image and marketing promotion services.
In recent years, GRGBanking has built benchmark cases such as China Construction Bank 5G Digital Housing Branch and the China Guangfa Bank's 5G+Smart Bank for branch transformation. In the future, GRGBanking will continue to develop more smart branch solutions for customers with its diverse branch transformation solutions and software platforms, helping major banks move faster toward the era of digital banking.